There is a particular kind of trust that gets earned only when you exceed the brief — not once, but consistently. Timothy Keys at The Sales Institute has handed Watts Digital three different mandates over the years: a website rebuild, ongoing digital marketing, and an online learning programme. The pattern of his feedback after each is what every agency hopes to hear and what very few earn.
The result Timothy points to most: a 50% increase in qualified leads for The Sales Institute.
I don’t know how they did it but after Watts Digital designed my website, my web-based queries for training increased by more than 50%. They have also assisted me with design, digital marketing and online learning programmes. I recommend them wholeheartedly — they have a deep understanding of how to communicate through picture, voice and video and every time I have given them a mandate, they come back with far more than I expected.
— Timothy Keys, Owner at The Sales Institute
Who They Are
- Industry: Sales Training & Learning
- Location: South Africa
- Relationship length: Multi-year, multi-project partnership
- What we do for them: Website design, digital marketing, online learning programme
What They Needed
Sales training is sold person-to-person but discovered website-first. Timothy needed a digital presence that did the early heavy lifting — convinced a prospect the methodology was credible, the trainer was the real thing, and the next step (an enquiry) was worth taking. Beyond the website, he needed a digital partner who understood how to translate his expertise into picture, voice, and video — the media that actually move sales-training buyers in 2026.
How We Worked Together
Project one — the website that lifted training enquiries
The website rebuild was the first mandate. The brief was straightforward in words and demanding in execution: make the site work as a sales asset, not a brochure. Timothy’s own description of the outcome — web-based queries for training increased by more than 50% — is the kind of result that rebuilds an agency’s pipeline through referral alone.
Project two — digital marketing that earned the next mandate
A website that converts is a starting point. Keeping the right people landing on it is the next problem. We took on the digital marketing — the targeting, the messaging, the channel mix tuned to a South African B2B sales-training buyer. The work earned its keep, and earned the next conversation.
Project three — an online learning programme
An online learning programme is a different animal entirely. It is content design plus instructional design plus production plus platform. The mandate Timothy gave us required us to translate his methodology — built over years of face-to-face delivery — into a digital experience that earned the same level of trust. The result, in his words, came back with far more than he expected.
Why It Worked
Three different mandates. Three different specialisms — web, marketing, learning. One consistent pattern: do the work properly, exceed the brief, earn the next conversation. Watts Digital’s strength is not that we do one thing — it is that we do several things well enough that a client like The Sales Institute keeps coming back. That is what boutique multi-service actually buys you. Not a generalist that does everything badly. A specialist team that has been doing this for long enough to know how the pieces fit together.
I don’t know how they did it but after Watts Digital designed my website, my web-based queries for training increased by more than 50%. They have also assisted me with design, digital marketing and online learning programmes. I recommend them wholeheartedly — they have a deep understanding of how to communicate through picture, voice and video and every time I have given them a mandate, they come back with far more than I expected.
Timothy Keys, Owner at The Sales Institute
The Services Behind This Engagement
If you want a digital partner who treats your business like it’s our own — tell us what you’re trying to achieve and we’ll show you how we’d approach it.