Melissa Janse Van Rensburg describes herself, in her own words, as a Type A personality. Anyone who has worked on a website project with a Type A founder knows the brief is implicit before it is spoken: pay attention, communicate clearly, do not waste a minute, and bring the standard up to mine. The Rare Moon engagement is what it looks like when an agency takes that brief seriously — and still ends up with a relaxed, collaborative client at the end.
We had a great experience working with Helene and her team on our website. Helene was patient and understanding, especially with my Type A personality! The team was professional, communicative, and the design exceeded our expectations. The functionality is seamless, and they provided valuable insights throughout the process. We are very happy with the result and highly recommend their services!
— Melissa Janse Van Rensburg, Owner at Rare Moon
Who They Are
- Industry: Professional Services
- Location: South Africa
- Relationship length: Project engagement — website design and build
- What we do for them: Website design, build, and design consultancy
What They Needed
Rare Moon needed a website that matched the standard of the business behind it. Melissa knew what she wanted the site to feel like before she could fully describe it. The work was less about being given a finished brief and more about asking the right questions, listening properly, and translating taste into design. That kind of project lives or dies on the communication between agency and client.
How We Worked Together
Listening before designing
Helene’s instinct on a project like this one is to ask, then ask again, and only then put pixels on a screen. Melissa’s testimonial — patient and understanding, especially with my Type A personality — is the result of that discipline. Patient is not the same as slow. It means going at the pace the project needs, which is sometimes faster than the client expects and sometimes slower.
Professional and communicative throughout
Most client frustration with agencies is not about the design — it is about the gaps between updates. Rare Moon’s engagement ran on a simple discipline: no question goes unanswered for more than a working day, every decision is explained, every change is logged. The result is what Melissa describes in the testimonial above: professional, communicative, and not a surprise on the invoice or in the inbox.
Design that exceeded the brief
Exceeding expectations on a website project is rarely about doing more — it is about doing the right things well. Rare Moon’s site landed with the design taste Melissa was looking for, the functionality her business actually needed, and the valuable insights — about how to present, manage, and use the site after handover — that turn a project deliverable into a long-running business asset.
Why It Worked
There is no secret here. The Rare Moon engagement worked because the team Melissa describes — Helene leading, professionally executed, transparently communicated — is what Watts Digital is, not what we put in a pitch deck. Patient. Understanding. Professional. Communicative. Those four words from a Type A founder are the highest grade we know how to earn.
We had a great experience working with Helene and her team on our website. Helene was patient and understanding, especially with my Type A personality! The team was professional, communicative, and the design exceeded our expectations. The functionality is seamless, and they provided valuable insights throughout the process. We are very happy with the result and highly recommend their services!
Melissa Janse Van Rensburg, Owner at Rare Moon
The Services Behind This Engagement
If you want a digital partner who treats your business like it’s our own — tell us what you’re trying to achieve and we’ll show you how we’d approach it.