Launch
A proper site, fast
R18,500 ex VAT
- Pages: Up to 5
- Design: Layout system, 1 round
- Copy written with you
- Search foundation: Search Console, Maps, Business Profile
- Delivery: 15 working days
After 3 months' included care: R2,850/mo
Fixed-price websites
A professional website in South Africa costs between R18,500 and R115,000 from Watts Digital, ex VAT, depending on how many pages you need and whether you're selling online. A five-page site is R18,500. A twelve-page site built to rank on Google is R42,000. An online shop with up to 100 products is R85,000. Those are fixed prices with fixed delivery dates, and every one includes three months of looking after the site once it's live.
A proper site, fast
R18,500 ex VAT
After 3 months' included care: R2,850/mo
Recommended for most businesses
Enquiries, not just presence
R42,000 ex VAT
After 3 months' included care: R2,850/mo
Selling online
R85,000 ex VAT
After 3 months' included care: R4,950/mo
Replacing a large site without losing rankings
R115,000 ex VAT
After 3 months' included care: R2,850/mo
| Launch | Grow | Store | Authority | |
|---|---|---|---|---|
| Price (ex VAT) | R18,500 | R42,000 | R85,000 | R115,000 |
| For | A proper site, fast | Enquiries, not just presence | Selling online | Replacing a large site without losing rankings |
| Pages | Up to 5 | Up to 12 | Up to 12 + shop | Up to 40 |
| Design | Layout system, 1 round | Custom, 2 rounds | Custom, 2 rounds | Custom, 3 rounds |
| Copy written with you | Included | Included | Included | Included |
| Search foundation | Search Console, Maps, Business Profile | Keyword map, 3 terms per page | Keyword map, 3 terms per page | 10 terms, redirect map, technical audit |
| Blog | — | Included | Included | Included |
| Shop | — | — | 100 products, payments, shipping, staging | Optional |
| Delivery | 15 working days | 30 working days | 40 working days | 50 working days |
| After 3 months' included care | R2,850/mo | R2,850/mo | R4,950/mo | R2,850/mo |
Bigger than that — more than 40 pages, or more than 100 products — we quote in writing within two working days, from R115,000. Our North Valley build, an animal-health store of 351 products and 580 variations, is that shape of job.
Because an estimate is a price that goes up. You sign a written scope — pages, price, delivery date and what's excluded — not a proposal full of maybes. Builds are paid in three instalments: 50%, 40% and 10%.
A website is not finished when it goes live. Plugins update, browsers change and someone has to notice when a payment form stops working. So every package includes three months of Site Care, and after that it continues month to month at R2,850 (R4,950 for online shops). You can stop whenever you like.
Logo and brand identity, photography, paid advertising and ongoing monthly SEO. We'll tell you up front if your project needs any of them, and price them separately.
Every site from Grow upwards leaves with its search foundation built in. If you want ongoing work to climb Google and to be named by AI assistants like ChatGPT, our Search add-on is R4,500 a month, minimum three months, alongside Site Care — and only after a free search check says your site is worth investing in. How our SEO and AI visibility work.
Published Pretoria "from" prices run from about R5,000 to R25,000. When you compare, check what each price includes. Ours includes the copywriting, the search foundation and three months of care, so the number on this page is the number you pay.
If it isn't bringing in enquiries, our free search check tells you why in plain English: whether Google can find your site, what it ranks for and what's holding it back. No pitch on the report. If the answer is a rebuild, the prices are above; if it's something smaller, we'll say so.
Two people own this business and one of them answers the phone. Helene Jonck runs design and will be the person you speak to first; David Watts runs the technical side. Thirty minutes, and she will tell you which option fits, or that you don't need one.